Alexandria, VA – The 60 Plus Association, nationally recognized as the conservative alternative to the liberal AARP, is proud to launch its new dynamic Web 2.0 website, www.60plus.org.

“With so many Baby Boomers being tech savvy, 60 Plus is proud to be, once again, the standard bearer of seniors’ organizations with such an adept, user-friendly, and  interactive website,” stated 60 Plus President Amy Frederick. “The new site does a very good job of modernizing 60 Plus’ online activities and appropriately leveraging the latest in technology to further 60 Plus’ goals and objectives on behalf of America’s seniors and our soon-to-be seniors.”

60 Plus worked with GXS Strategies – a renowned, Northern Virginia-based design company – to create the all new modernized website. The completely redesigned www.60plus.org places a greater emphasis on the interaction between 60 Plus and the public, through various social networking components, such as Facebook and Twitter as well as commenting on posts and links to informative articles.

Frederick continued, “The new site will be updated regularly with photos, news items and videos. It will also have RSS feeds (little orange icons) all over the website where people can syndicate all the content from the website and will also eventually host a bloggers corner where senior citizen activists have an avenue to make their feelings known on current interest topics that are affecting seniors nationwide.”

Along with the new www.60plus.org, monthly email updates, a new quarterly hard copy newsletter – Senior Voice, and a Congressional Scorecard on the horizon, 60 Plus continues to prove that they truly are the “conservative counter to AARP!”

-30-